You know how sometimes when you call a person’s cell phone, they have paid for call-back music (a song that you hear instead listening to the ring tone)? How come no one has created call-back advertisements? The company pays you a half a penny every time someone calls–therefor listening to their ad.

It would be optional, and your sales rep asks you to take a quick “personality assessment” quiz when you buy a new phone. Then, you would get ads based on your results. If you were the healthy type, you would get ads from fitness clubs. Business oriented? Frequent flyer deals. How about age 13? McDonald’s theme song.

See where I’m going? Then these companies would pay your cell phone service too (i.e. Sprint [worst coverage ever]). They would pay millions of dollars just to have the Sales Reps ask if the customers wanted to take a “personality assessment” quiz.

And you know what else? The people who would most likely have call-back ads would be in the younger age group. The ones who need all the cash they can get. Isn’t that one of the most important age groups in marketing?