“Create a subversive advertising campaign. Choose ad campaigns and create 4 ads that are a mutation of the original advertisement. You can subvert the advertisement by exposing the underlying logic of the ad, or contradicting it.”

When I saw this Gatorade ad, I realized that all Gatorade did was slap their logo on a photo that could be a Nike ad. By removing the other two brands represented in this advertisement, I deconstructed the image to emphasize what is really being advertised.

This ad is an invitation to compare yourself to others. I highlighted what message the ad is really selling.

This ad was originally a two-page spread, and I purposefully cropped out the hint of jeans in the image. My instructor recommended Pop-Porn: Pornography in American Culture for further reading.

My version of this ad can be read a variety of ways, but I don’t have a problem with the original ad. I was thinking more along the track of NAMBLA, with the phallic reference in the background and the lone duck in the foreground.